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Real Time Bidding
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161	Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising Kuang-Chih Lee Ali Jalali Add to Reading List Source URL: www.turn.com Language: English - Date: 2013-12-09 16:56:28 Advertising Internet marketing Pricing Real Time Bidding Online advertising Pay per click Cost per action Cost per mille Impression Compensation Internet Marketing
162	Quantcast White Paper May 2012 PROMISE UNFULFILLED? LESSONS FROM THE REVOLUTION Add to Reading List Source URL: info.quantcast.com Language: English - Date: 2014-06-29 19:12:34 Advertising Quantcast Internet marketing Real Time Bidding DoubleClick HTTP cookie Google Internet Business Computing
163	PROGRAMMATIC AND AUTOMATION – THE PUBLISHERS’ PERSPECTIVE SUM M ARY The terms “programmatic”, “automation” & “RTB” evoke a lot of confusion in the marketplace, meaning different things to different people Add to Reading List Source URL: www.iab.net Language: English - Date: 2013-09-16 16:14:42 Commerce Real Time Bidding Auction Electronic commerce Business Auctioneering Internet
164	Quantcast White Paper May 2012 PROMISE UNFULFILLED? LESSONS FROM THE REVOLUTION Add to Reading List Source URL: www.quantcast.com Language: English - Date: 2014-01-06 17:13:44 Advertising Quantcast Internet marketing Real Time Bidding DoubleClick HTTP cookie Google AdWords Internet Business Computing
165	RTB Project OpenRTB API Specification Version 2.0 Released, January 2012 Introduction The RTB Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to Add to Reading List Source URL: www.iab.net Language: English - Date: 2012-02-03 01:30:31 Real Time Bidding Application programming interface Auction Ada Computing Software engineering Computer programming
166	THE CANADIAN RTB LANDSCAPE The Canadian RTB eco-system is growing exponentially. Many of the companies listed below participated in IAB Canada’s X-Series: RTB Event + are IAB Canada Members. This chart is a simplified Add to Reading List Source URL: iabcanada.com Language: English* - Date: 2013-07-29 13:51:27 Real Time Bidding Ad serving Online advertising Sell Side Platform Demand-side platform Ad exchange Contextual advertising Advertising network AdWords Internet Advertising Internet marketing
167	PDF Document Add to Reading List Source URL: www.mediaexperts.com Language: English Ad exchange Demand-side platform Ad serving Market Adnetik Internet Advertising Real Time Bidding
168	PDF Document Add to Reading List Source URL: static.googleusercontent.com Language: English - Date: 2012-04-01 22:13:37 Real Time Bidding Invite Media Ad exchange DoubleClick Demand-side platform Online advertising Advertising network Media buying AdWords Internet Advertising Business